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I know that I, and my friends, have a miniscule chance of being killed in a car accident. We’re more likely to breathe our last breath as a tumor squeezes our vital organs, or perhaps our hearts will beat psychotically until they explode.
But breaking our necks in a high-speed impact? Not too likely. It could happen, but probably not.
Yet nothing matters more to me when buying a car.
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Cars are what I know, just like a cardiologist knows how to take care of a heart,
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or an oncologist knows how to keep his cells from mutating into microscopic murderers. Is the cardiologist justified in eating nothing but tofu and jogging three hours a day? Or the oncologist when he consumes cod liver oil garnished with vitamin pills? Or me… when I pressure everyone I know to buy the safest cars they can afford?
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Our perception of danger has less to do with its real probability and more with how much we know about it. When I’m in a car that I know is unsafe, I’m nervous. At every intersection, I assess my chance of survival if the approaching car ignores the stoplight and slams into me—because unlike most people, I know enough about safety to make that assessment. Though the chance of a crash is miniscule, the possibility distracts me. And when it’s time to shop for a car for myself (or my girlfriend), I treat the possibility as a certainty.
But you know something? It actually happened. A twit in a Jeep wrecked Michelle’s car—a car we had chosen because we knew it was safe. And now, we can’t imagine buying an unsafe car. Maybe I’m like a guy who survived a lightening strike and has decided to wear 12-inch rubber soles. People’s brains are easily scrambled by experience.
http://unix.rulez.org/~calver/video/mercedes_safety.mpeg
It’s not crazy, though. It’s just how we work.